The reason Colette started Spirit Jam had 2 purposes.
1. Create an afforadable hometown experience for fans.
2. Setup her Angel Olli Rescue Fund, to help people at the humane society who would be forced to put their animal down because they couldn't afford the vet bill.
In the Winter of 2016, Colette got a beautiful little Pomeranian called Olli. After 2 months of falling in love with her little soulmate, Olli began to show abnormal signs, that turned out to be menangitis caused by a bordetella vaccination. Colette's bills up into the thousands of dollars. As a result with many trips to the emergency room, Colette began to see how many people left crying because they had to put their animals down, and she wanted to help a few people outwhere possible and why she set up the Angel Olli Rescue Fund.
Every dollar collected from this fund goes to the Toronto Humane Society to use at their discretion who will receive the aid.